Hello 👋

I’m Madhuri!

I’m a Product Designer with 4+ years in fintech, developer tools, and B2B platforms.
My work focuses on transforming complex products into intuitive experiences that scale.

Product designer

SELECTED WORK.

The Bridge

Jan 2023-Sept 2023

SaaS · B2B · Enterprise · KYC

Revamped Setu’s B2B dashboard to simplify how businesses integrate and manage Setu's products

Revamped Setu’s B2B dashboard to simplify how businesses integrate and manage Setu's products

Revamped Setu’s B2B dashboard to simplify how businesses integrate and manage Setu's products

Website

Website

Website

Aug 2024-Dec 2024

Website Design · Information Architecture · UPI · Account aggregator

Led the redesign of Setu Account Aggregator and UPI product pages, enhancing content flow and adding smooth scroll-based interactions for a better user experience.

HDFC Onboarding

Jan 2022-April 2022

Digital Banking UX · Onboarding · Agent-Assisted Login

Designed a unified onboarding flow for new and existing users across various banking services for HDFC bank.

Dev tools

Sept 2022-Jan 2023

API PLAYGROUND ↗

API REFERENCES ↗

API REFERENCES ↗

I also lead design for developer tools at Setu, making it easier for developers to explore and work with our APIs.
The focus was on removing friction and helping developers get started quickly.

I also lead design for developer tools at Setu, making it easier for developers to explore and work with our APIs.
The focus was on removing friction and helping developers get started quickly.

I also lead design for developer tools at Setu, making it easier for developers to explore and work with our APIs.
The focus was on removing friction and helping developers get started quickly.

Check out some of my older work ↗

(2020-2021)

️

Check out some of my older work ↗

(2020-2021)️

DESIGN PLAYGROUND.

Trying my hand at digital art through Procreate and Blender.

Cover artwork for Setu’s monthly magazine, co-designed with Prajna

My first go at Blender 3D :)